Another item from the Horror Society twitter-splosion is this piece about some World Cup related advertising run by Deoderant company Rexona (a subsidiary of Unilever, the brand is known here in the United States as Degree)

The Horror Society summed it up this way:

Here’s a fun little commercial that shows a growing mob of zombies hungry for futball as in soccer. The ad was generated for Rexona deodorant around the time of the very popular World Cup series. Oh if only it were this easy to cure zombie madness.

Yes, if only it WAS so easy to cure the hysteria surrounding the Undead.

The commercial itself is a pretty rabidly Anti-Zombie piece of television, showing the mania surrounding football fans (a mental disorder Americans are thankfully resistant to) turning fans of the sport (all men for some reason) into grey-skinned, staggering, lurching… well, you can guess what stereotype we’re talking about here.

Only instead of shambling about trying to eat anything warm-blooded, they go after any and all football merchandise and paraphrenalia. That is, until a Rexona anti-perspirant restores sanity, and, presumably, good body odor.

I’m both disturbed and utterly mystified. I guess this is what happens when Zombies become the zeitgeist’s chosen boogeyman… still, hopefully we won’t continue on this path. I’d hate to see what McDonalds would come up with to use the threat of the Zombie-pocalypse to sell Big Macs.

(I’d better stop it there; don’t want to give the Walking Dead people any tie-in ideas)

You can see the full ad here.

Tags: Advertising

This entry was posted by John Sears on Monday, December 6th, 2010 at 7:19 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.