Wow. It’s not going to be hard to find a copy of ‘Dead Island’ on the shelves in America now, folks; finding a Japanese game company that isn’t in bed with Anti-Zombie bigots is another matter:

Dead Island publisher Deep Silver has joined with industry giant Square Enix to distribute Techland’s upcoming zombie action title — in North America, anyway. As such, expect to see the Square Enix logo slapped onto your copy of the game, be it for Xbox 360, PS3, or PC.

…

Update: It occurs to us that some folks might not be fully aware of the difference between a publisher and a distributor. See, as the distributor for Dead Island, Square Enix is not only in charge of actual distribution, but also selling the game in North America. According to Deep Silver’s head of PR Aubrey Norris, the company needs a big name like SqEnix mainly because despite having a decent track record, they’re too small to be distributing directly to retailers. As such, smaller publishers look for bigger distributors who have existing relationships with retail.

Oh, Japan. Is there an Anti-Zombie bandwagon you won’t jump onboard?

For the record, this game was developed in Poland and will be distributed in North America by a Japanese firm. We may not be anywhere near a Zombie Apocalypse but we’re getting closer to a corporate Borg collective.

Tags: Videogames, What's Up with Japan?

This entry was posted by John Sears on Wednesday, May 4th, 2011 at 10:28 pm and is filed under Zombie Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.