Apparently the American auto giant Ford has decided to turn to the tried-and-true method of spreading hate to spur sales.

Admittedly, it’s rare that the big carmakers even acknowledge the existence of Zombies, so this Zombie-bashing ad for the new Fiesta came as a surprise.

Essentially, they’re pushing the fact that this particular car has a keyless entry fob and a push-button start on the dash (features which, it must be noted, were old hat for Toyota when the ZRC purchased its ’09 Prius). They claim that this will prevent you from being devoured alive by Zombies as you scramble for your keys outside the door, or struggle to find one to put in the ignition once inside (and there’s a Zombie in the back seat.. apparently).

I’m not sure why starting the car faster when your attacker is behind you makes you ‘safer’. It might get your car a few feet down the road, but you end up just as dead. But hey; since when is prejudice logical?

This commercial is an outrage. First of all, it is demeaning to Zombies, being paraded around as semi-feral farm animals, used to sell cars via terror. But secondly, it’s just crass pandering to some stereotypical ‘hip, young’ consumer class, which must naturally love to hate Zombies, since that’s what the kids are into these days, with their Resident Evils and their horror DVDs and what not.

The whole thing reeks of an over-the-hill relative trying to ‘relate’ to you at a party. Lame. Grow up, Ford. Your cinematic combover isn’t fooling anyone.

The offending ad is featured below:

Tags: Social Justice

This entry was posted by John Sears on Wednesday, August 4th, 2010 at 10:16 pm and is filed under Zombie Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.