Automaker Subaru is recalling 50,000 cars for a defect that involves one of those remote activation keyfobs many cars come with these days; basically, theirs can go off without a button being pressed, turning the car on when you don’t mean to.

Sounds simple enough. Obviously something you should fix.

But the media spin is, tragically, a classic case of Don’t Use the Zed Word:

The Japanese automaker Subaru is recalling nearly 50,000 zombie-vehicles because they run the risk of starting themselves, without human intervention.

…

But the vehicles’ defect does not seem to be paranormal. The affected Subarus contain an automatic transmission and an Audiovox remote engine starter, according to the automaker.
“If the [remote engine starter] is dropped, the fob may malfunction and randomly transmit an engine start request without pressing the button,” read the recall letter from Subaru of America, addressed to the National Highway Traffic Safety Administration.

If it’s not paranormal, CNN, why slander innocent Zombies? Don’t Zombies have a right to safe, drivable cars too?

We’re outraged but not surprised. For some reason the automotive sector has long been full of Anti-Zombie imagery and campaigns. It’s tragic but perhaps inevitable that the automotive press picks up the prejudice.

For shame.

Tags: Don't Use the Zed Word, Journamalism

This entry was posted by John Sears on Saturday, March 9th, 2013 at 11:12 am and is filed under Zombie Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.